Say Their Names

George Floyd

Eric Garner

Breonna Taylor

Trayvon Martin

Michael Brown

Tamir Rice

Our Statement

It's difficult, as a white, new business owner to find the right words to say. You're taught to never take a stand, because no matter how agreeable a stand you make is, there will always be those that are ostracized by it, whether they should be or not. That isn't my main concern though. My main concern is corporations seeing this as an opportunity to gain clout on social media, like what is done for every holiday or event. Nothing says Veteran's Day like a mattress sale - Limited time only. I see an injustice, I want to speak out, but how can I help in a genuine way without it being just another advertisement? After all, the names that should be the focus are George Floyd, Breonna Taylor, Trayvon Martin, and countless others that have suffered in America since Jamestown 1619 and before. Not Southeastern Hospitality Group.

One way I believe that we can help is by encouraging sympathetic people that want to assist, but don't know how, to donate to causes that try to help year round, not just when it's politically convenient. A list of reputable charities and movements you can donate to will be included in this post, as well as on our website, We would also like to commit to donating $8.46 for every order of socks we receive from our brand to a combination of these charities on behalf of George Floyd, and remove the shipping cost entirely so we do not profit, only help. We also want to commit to listening, and trying to improve. Even the best intentions sometimes fall short of the mark, and we are no different. If there is a way that we can help in this fight, or if you have a story to share, please let us know. Thank you for your time.

Black Lives Matter.

Black Lives Matter

"Black Lives Matter was founded in the wake of Trayvon Martin's murder back in 2013, and has been fighting for structural, community-based change ever since, advocating for an end to the violence and injustice inflicted on Black people in the US. It's necessary, hard work, and I'm proud to support it."

George Floyd Memorial Fund

"I am supporting the fight for justice by donating to the George Floyd Memorial Fund. This fund raises money to directly support George’s family with costs related to his death, including funeral and burial expenses, counseling and travel expenses for court proceedings as they continue their fight. The money will also go towards care for his children and their education fund."

The NAACP’s Legal Defense and Educational Fund

"The NAACP’s Legal Defense and Educational Fund uses litigation, advocacy, and public education to work towards racial justice and equality for all Americans. The organization is fighting to protect voting rights, reform the criminal justice system, and improve equal access to education, among other civil rights causes. In donating, you can pick where your money is directed (for example, towards police reform, education, or voting rights) or simply choose 'Where it’s needed most.' Right now, the organizationis specifically fighting for the arrests of the other three officers involved in George Floyd’s murder—as the nonprofit said in a recent Instagram post, 'Partial justice is not justice at all.'"

Color of Change

"I have donated to Color of Change, which is the largest online racial injustice organization. I can't accept the discrimination that people of color face, including but not limited to the criminal justice system, income inequality, and disparities associated with the current COVID-19 pandemic."

Southeastern Apparel

"All of the above funds deserve your time and money well before Southeastern Apparel does. But if you have it in your heart to donate, and you're not really sure where to do it, or you want to help in other ways, we are committed to donating $8.46 of every order of socks to a combination of the above funds, in honor of George Floyd. We will be removing all shipping costs from our site at this time, to ensure that all profit from these sales will be going to the right causes and to encourage more people to help in this way. "